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Search
Engine Optimisation
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The
growth of the internet in recent years has been exceptionally
fast and there has been a rush of individuals and organisations
entering the field with little knowledge of the pitfalls
and problems of creating an internet presence that will
be of benefit to their business. One of the prime examples
of this is the web site that cannot be found in the search
engines results pages. Search engines are one of the major
sources of traffic to a web site, many reports indicate
that over 80% of new visitors to web sites are generated
via searches.
More
search engine optimisation information
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In
order to attract these potential new visitors your web site,
you must ensure that the site is in the search engine listings
and preferably on the first page. This requires that the
site is attractive to the spiders that genrate the search
engine listings. There are many techniques to ensure that
your site places well on the search engines, most of which
are unknown to the average web site designer or alternatively
ignored by the web site designer due to their focus on the
'look and feel' of the site. We provide services that complement
those of the pure designer in that we look at the site from
the spiders perspective and provide recommendations on the
introduction of 'spider food' to the site.
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Keyword
analysis is the first technique that you need to apply to
your site, what you need to ask yourself is "What are
my potential customers going to enter in their search box
when they are looking for my products and services?".
Once you have decided on the keywords that apply then the
site needs to be analysed to ensure that it places the required
emphasis on those keywords.
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There
are many ways that a web site can be structured, frames,
tables, layers etc. Some of these are better than others
for search engine placement
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Ensuring
that your web site tells the robots and spiders that will
visit the site what to do is of significant importance to
your sites prominence.
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In
order to inform search engines of your sites existence,
you will need to submit the site for consideration by the
search engine. A proper strategy needs to be implemented
for search engine submission to ensure that your site is
placed with as many engines and relevant directories as
possible thus maximising your potential visitor numbers.
If you are in the South of England you can make a start
on this by visiting the South Online Business Directory,
our premier local business directory. Or let us manage your
search engine submissions
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