The growth of the internet in recent years has been exceptionally fast and there has been a rush of individuals and organisations entering the field with little knowledge of the pitfalls and problems of creating an internet presence that will be of benefit to their business. One of the prime examples of this is the web site that cannot be found in the search engines results pages. Search engines are one of the major sources of traffic to a web site, many reports indicate that over 80% of new visitors to web sites are generated via searches.

In order to attract these potential new visitors to your web site, you must ensure that the site is in the search engine listings and preferably on the first page. This requires that the site is attractive to the spiders that generate the search engine listings. There are many techniques to ensure that your site places well on the search engines, most of which are unknown to the average web site designer or alternatively ignored by the web site designer due to their focus on the 'look and feel' of the site. We provide services that complement those of the pure designer in that we look at the site from the spiders perspective and provide recommendations on the introduction of 'spider food' to the site.

Keyword Analysis

Keyword analysis is the first technique that you need to apply to your site, what you need to ask yourself is "What are my potential customers going to enter in their search box when they are looking for my products and services?". Once you have decided on the keywords that apply then the site needs to be analysed to ensure that it places the required emphasis on those keywords.

Website Structuring

There are many ways that a web site can be structured, frames, tables, layers etc. Some of these are better than others for search engine placement. At Romey Associates our Search Engine Optimisation Experts know excactly how to design or re-arrange a website to give it greater potential when the site is indexed into a Search Engine.

Robots Directives

Ensuring that your web site tells the robots and spiders that will visit the site what to do is of significant importance to your sites prominence.

Search Engine Submission Planning

In order to inform search engines of your sites existence, you will need to submit the site for consideration by the search engine. A proper strategy needs to be implemented for search engine submission to ensure that your site is placed with as many engines and relevant directories as possible thus maximising your potential visitor numbers. If you are in the South of England you can make a start on this by visiting the South Online Business Directory, our premier local business directory. Or let us manage your search engine submissions.